Who we are
InfinityRelay (the "Service") is an AI-powered customer conversation and sales platform operated by Reppluse LLC ("we", "us", "our"). This policy explains how we handle personal data when you visit infinityrelay.com, when a business uses InfinityRelay to talk to you, and when a business connects its accounts to InfinityRelay.
Contact: Reppluse LLC, 425 Rambler Rd, Bel Air, MD 21015. Email: support@infinityrelay.com. Phone: (410) 671-8020.
Our role
InfinityRelay is used by businesses ("customers") — currently Reppluse LLC's own business units, and other businesses we give access to. How we act depends on the data:
- Data in the Service. When a business uses InfinityRelay to handle its calls, chats, messages, comments and leads, that business decides why and how the data is used. We process it on the business's behalf and on its instructions, as its service provider (often called a “processor”). Where the business is one of our own business units, Reppluse LLC is also the business responsible for the data.
- Data about our own website and customers. For visitors to infinityrelay.com, people who contact us, and the people who manage customer accounts, Reppluse LLC decides how the data is used (often called the “controller”).
If you contacted a business that uses InfinityRelay, that business's own privacy notice also applies. You can contact either that business or us about your data.
Data we process for businesses
To provide the Service to a business, we process the following on its behalf:
- Lead and contact details: name, phone number, email address, company, and details the business adds such as tags, notes, statuses and do-not-call status.
- Calls: call recordings, transcripts, AI summaries, outcomes (for example interested, callback, appointment), phone numbers, call times and durations.
- Chats and messages: the content of website chats and of Messenger, Instagram and WhatsApp messages, including attachments sent in them.
- Website visitor data in the chat widget: pages visited on the business's website, approximate location (derived from IP address), device and browser type, and chat ratings.
- Social media messages and comments: messages and comments on the business's Facebook Page and Instagram account, and the public profile name and picture of the person who sent them.
- Lead ad form answers: the answers people submit in the business's Facebook and Instagram lead ad forms.
- Appointments and follow-ups created from calls, chats and messages.
Data we collect for our own purposes
- Account users: name, work email, role, brand assignments, permissions, sign-in and activity records, and the audit log of important actions.
- Contact and access requests: what you send through our contact form or by email — name, work email, company, number of brands, channels of interest and your message.
- Website: our website does not use analytics or advertising cookies. Our hosting provider and font provider receive standard technical data such as IP address and browser type when you load a page. See our Cookie notice.
Data from Meta platforms
When a business connects its Facebook Page, Instagram account, WhatsApp Business account or ad account to InfinityRelay, we receive, through Meta's official business tools:
- Messages sent to the business on Messenger, Instagram and WhatsApp, and the business's replies.
- Comments on the business's Facebook and Instagram posts and ads.
- Lead ad form submissions from the business's Facebook and Instagram lead ads.
- Ad campaign settings and performance data (such as spend, reach and leads) for campaigns the business manages in InfinityRelay.
- Basic account information needed to connect, such as Page, account and phone number IDs and names, and access tokens.
How we use it. We use this data only to provide the Service to the business that connected the account: to show messages and comments to its team, to generate and send replies, to route conversations, to create leads, to call new leads when the business has turned that on, to create and manage the business's campaigns, and to show reports.
What we never do. We never sell data from Meta platforms. We never use it for advertising unrelated to the business that connected the account, to build profiles of people for other purposes, or share it with data brokers. We do not use it to train general-purpose AI models.
We follow the Meta Platform Terms, Developer Policies and WhatsApp Business policies. A business can disconnect its accounts at any time; see Data Deletion.
How AI processes your data
InfinityRelay uses AI service providers to:
- Generate replies and drafts to messages, chats and comments.
- Convert speech to text (transcripts) and text to speech (AI voices on calls).
- Write summaries of calls and chats and record call outcomes.
- Flag complaints so they are handled by a person rather than answered automatically.
Message and call content is sent to these providers only as needed to perform these tasks for the business. We choose providers whose terms do not allow them to use this data to train their own models. AI output can be wrong; businesses can review and take over conversations at any time.
Call recording
Calls made or received through InfinityRelay may be recorded and transcribed, and the AI may produce a summary. The business using InfinityRelay is responsible for giving any notice and obtaining any consent that the law requires for recording calls and for using AI or artificial voices, for example by including a disclosure at the start of the call.
Why we use data (legal bases)
We use personal data to provide and support the Service, keep it secure, prevent abuse, comply with law, and respond to requests. Where laws such as the GDPR apply, we rely on: performance of a contract (providing the Service to customers); legitimate interests (securing and improving the Service, responding to enquiries); consent (where we ask for it, such as on our contact form); and legal obligations. For data we process for a business, the business is responsible for its own legal basis.
Sharing and sub-processors
We share personal data only with service providers that help us run InfinityRelay, under contracts that require them to protect it and use it only to provide their services to us; with the business that a conversation belongs to; when required by law; or as part of a merger or acquisition, with notice where required. We do not sell personal data.
Our sub-processors, by category:
| Category | Purpose | Provider | Location |
|---|---|---|---|
| Telephony provider | Placing, receiving, routing and recording phone calls; phone numbers | [PROVIDER NAME] | [COUNTRY/REGION] |
| AI speech and voice provider | Turning speech into text (transcription) and text into speech (AI voices) | [PROVIDER NAME] | [COUNTRY/REGION] |
| AI language model provider | Generating replies, drafts, summaries and call outcomes | [PROVIDER NAME] | [COUNTRY/REGION] |
| Cloud hosting and database | Running the service and storing data | [PROVIDER NAME] | [COUNTRY/REGION] |
| Email delivery | Sending service and notification emails | [PROVIDER NAME] | [COUNTRY/REGION] |
| Website form processor | Receiving requests sent through this website's contact form | [PROVIDER NAME] | [COUNTRY/REGION] |
When a business connects Facebook, Instagram, Messenger or WhatsApp, data is also exchanged with Meta Platforms, Inc. under Meta's own terms and privacy policy.
How long we keep data
We keep data in the Service while the business's account is active, or for the shorter period the business configures. When an account closes, we delete the business's data within 30 days, except where the law requires us to keep some of it longer (for example, billing records). Backups are overwritten on a rolling schedule of 90 days.
We delete data sooner on request — see Data Deletion. Contact form submissions are kept for up to 3 months unless they lead to a customer relationship.
How we protect data
- Encryption in transit (HTTPS/TLS) between browsers, apps and our servers.
- Access tokens for connected social and ad accounts are stored encrypted.
- Role-based access with per-module permissions, so people only see what they need.
- An audit log of important actions; spending actions are always logged.
- Regular backups.
No system is perfectly secure. If we learn of a breach affecting your data, we will notify the affected business and, where required, you and the authorities. More on our Security page.
Your rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you.
- Correct data that is wrong or incomplete.
- Delete your data.
- Object to or restrict certain uses, and withdraw consent where we rely on it.
- Receive a copy of your data in a portable format.
- Complain to your local data protection authority.
How to exercise them: email support@infinityrelay.com with the phone number, email address or social account name you used. We may need to verify your request. If your data belongs to a business that uses InfinityRelay, we will work with that business to respond. We aim to respond within 30 days, or sooner where the law requires. We will not discriminate against you for using your rights.
To ask for deletion specifically, see our Data Deletion instructions.
Cookies
Our website does not use analytics, advertising or tracking cookies. It remembers your light/dark theme choice in your own browser's storage. Read the full Cookie notice.
Children
InfinityRelay is a business tool. It is not directed at children under 13 (or 16 where local law requires), and we do not knowingly collect their personal data. If you believe a child has given us personal data, contact support@infinityrelay.com and we will delete it.
International transfers
We and our providers may process data in the United States and other countries that may have different data protection laws than where you live. Where required, we use appropriate safeguards for these transfers, such as the European Commission's Standard Contractual Clauses.
Changes to this policy
We may update this policy. We will change the "Last updated" date above and, for significant changes, tell customers in advance by email or in the Service.
Contact us
Questions or requests about privacy: support@infinityrelay.com
Reppluse LLC, 425 Rambler Rd, Bel Air, MD 21015
Phone: (410) 671-8020